Superdry expanding its West Norfolk offering in Ikon and the Vancouver Quarter Shopping Centre

​Contemporary fashion brand Superdry will be increasing its offering to King’s Lynn and West Norfolk this week.

​The national retailer, which was set up on a Cheltenham market stall in 1985 by Julian Dunkerton, will launch an improved 600sq ft concession inside Ikon, an independent fashion retailer based in New Conduit Street.

The increased offering from Superdry comes after the business scooped Best Independent Retailer at the Mayor’s Business Awards in March. 
 
Andy Wilson, who opened Ikon in 2002 with wife Sarah, said this move by Superdry also followed lifestyle brand Joules launching a 500 sq ft concession in the New Conduit Street store in August last year after its click and collect service became increasingly popular. 
 
“This concession is not only a big investment in Ikon but also in King’s Lynn,” he said. “There is no doubt in my mind that this will bring more people into the heart of King’s Lynn.

“Later this summer, we also plan to open a Jack and Jones shop in store alongside the Joules and Superdry offerings. Collectively, these will help to take our business to the next level as these types of shops in shops are the type you’d find in national superstores.”

The five-figure investment by Superdry was welcomed by Vancouver Quarter centre manager Abbie Panks who said this was a further indication of the improving strength of the town.

“We’re thrilled to have this expanded Superdry concession in King’s Lynn, it’s a really strong brand popular with our customers,” she said. “We know how popular the Joules concession has been and I have no doubts this too is going to be welcomed by shoppers from King’s Lynn, West Norfolk and further afield.”

Superdry prides itself on its products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, hand-drawn graphics and tailored fits with diverse styling. 
 
It has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 owned stores across the UK and mainland Europe, 208 franchised and licensed stores, all but one outside the UK, and 168 concessions.