Celebrations as national chain expands Oakham Ales range

An award-winning brewery is celebrating as a major supermarket chain expands its range of beers for the discerning customer.

Asda is now stocking Oakham Ales' Citra and Scarlet Macaw brands in 32 stores while JHB will be spreading its popularity from an existing 11 stores to 49 - offering beer drinkers the very best in terms of quality and consistency.
 
The Peterborough-based brewery, founded in 1993, has won a batch of industry awards and has an international reputation for its innovative approach.
 
"Our customers are always at the heart of what we do, and increasing the Oakham Ales range at Asda will give them a great choice. Beers produced by independent breweries such as ours are becoming more popular and we work hard to ensure our beers are meeting increasingly high expectations," said Nick Jones, Oakham's off trade and export manager.
 
"We have had JHB listed with Asda for many years and had no hesitation in working with the company to introduce additional lines to the range," he added.
 
Asda buying manager Alan Jackson said: "I am really proud of our bottled ale range and bringing more beers on board from Oakham Ales will only enhance our range."
 
Citra (4.6%) was added to the Oakham range in 2009. It was a Gold Medal Winner at the International Beer Challenge in 2012 and 2013 and became Champion Golden Beer of GB in 2014. It is a light gold, refreshing beer that is now Oakham's biggest selling. 
 
Scarlet Macaw (4.8%) was inspired by the American Pale Ale styles and was first brewed in 2010 and a medal winner at the 2013 International Beer Challenge.
 
JHB - Jeffrey Hudson Bitter (4.2%) - has been listed with Asda for several years and was an award winner from its launch as Oakham's first beer in 1993. Cask JHB was Supreme Champion Beer of Britain in 2001.