Oakham Ales hope to enhance their already-rising national profile following the launch of their latest brew, Tiki Blonde, at the Craft Beer Rising festival at London’s Truman Brewery last week.
The multiple award-winning Peterborough beer producer, whose products are already available at pubs nationwide, also sells its drinks through Waitrose, Tesco and other supermarkets, and has recently secured a partnership with national restaurant chain Gourmet Burger Kitchen.
The latest addition to the Oakham range, which already includes popular favourites such as Citra, New World Order, Preacher and two-time International Beer Award winner Green Devil IPA, is Tiki Blonde.
The 4.5% ABV pale gold beer is made from Nelson Sauvin, Pacific Gem, Waimea and Pacific Jade hops, with a taste comprising complex and punchy aromas of lemon zest, passion fruit, tangerine and gooseberries with a dry bitter finish.
“Things have really been on the up for Oakham recently, with the Gourmet Burger Kitchen deal, beer festival sponsorships and our beers having won more awards, so we have high hopes that the launch of Tiki Blonde will add to this,” said the brewery’s managing director Adrian Posnett.
“We’re also very pleased that as a result of our appearance at Craft Beer Rising, we’re already getting Tiki Blonde out into some pubs, such as the Pelt Trader in Cannon Street, Indo in Whitechapel and the Old Red Cow in the Barbican.”
“Over the years we’ve built up a great relationship with our consumers and suppliers in areas like East Anglia and the Midlands, but the City is a comparatively unexplored new territory for us, so we really look forward to getting our name and beers known there, and also finding out more about the people who will be drinking them.”
“Public feedback is hugely important for our company, so we really want to hear what people think about the beers. We hope launching Tiki Blonde will be the start of more good things to come.”
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