Marketing Manager Juta Hydzik said Oakham hopes the latest additions to the range would appeal to a whole new section of the market.
"A lot of research and development has gone into these drinks and their presentation. As part of the research we used the eye tracking technology from our friends at the Anglia Ruskin University," she explained.
"Best Friend is a pale gold beer made from two hops that we think work amazing together. We believe Simcoe and Cascade are best friends. It's packed with tropical fruit flavours which the pineapple yellow packaging really expresses.
"The cosmic-themed design of the Thrill Seeker shows the lengths Oakham is willing to go to for new and exciting out-of-this-world tastes using beautiful hops form New Zealand and Australia.
"Alpha Inception, in a standout sunset orange can, is made from five different hop varieties from the West Coast of the USA, including Citra. It's a great blend with a really distinctive, attractive taste."
It is not just the drinks and their branding that is new – Oakham's new beers are being made in the new Whirlpool copper.
"This makes a huge difference to how we make our beer," said Juta. "Only the hop pellets get used here, combining to create some explosive, exciting flavours. In every way, this is an exciting new era for Oakham.
"Consumer feedback is vital for us so we can't wait to hear what they make of the new brews. We've chosen great products, presented them in a lively way so we hope consumers old and new will like the new beers – and the cans - as much as we do."
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